Psychographic segmentation is described by which statement?

Psychographic segmentation is described by which statement?

• A. Age and income brackets only
• B. Geographic region
• C. Solves a problem
• D. Number of members

Answer: (C)

Psychographic segmentation groups people by what motivates their behavior—values, attitudes, interests, and lifestyle. This lines up with describing it as solving a problem, because it focuses on how a product or service addresses a customer’s need or issue, beyond who they are or where they live. Demographics like age and income, geography, or a simple count of members don’t capture the underlying motivations behind buying decisions the way psychographics does. So describing psychographic segmentation as solving a problem best fits the concept.

Psychographic segmentation groups people by what motivates their behavior—values, attitudes, interests, and lifestyle. This lines up with describing it as solving a problem, because it focuses on how a product or service addresses a customer’s need or issue, beyond who they are or where they live. Demographics like age and income, geography, or a simple count of members don’t capture the underlying motivations behind buying decisions the way psychographics does. So describing psychographic segmentation as solving a problem best fits the concept.